Panache Apple is a food technology company evolving beyond its roots in apple juice and cider production into advanced food-scanning technology. As the company expands into tech-driven solutions, its mission is to reduce food waste, improve food quality, and enhance supply chain efficiency.

Throughout this project, I worked as a student designer in collaboration alongside another student designer. We developed a comprehensive brand identity system to reflect Panache’s new direction. The challenge was to bridge the company’s agricultural heritage with its forward-thinking technological innovation. The resulting visual system positions Panache as a modern, technology driven brand while maintaining credibility within the food industry.

Panache is a company that’s rooted in Ayurvedic food science, French fermenting, and Minnesota apple harvesting. These values were in the forefront of my mind when working on the project. I created the data dashboard template, app icon, and juice bottles. Due to a non disclosure agreement, I cannot show more of the work that was done with the technology.